Gary Lambert will speak about trademarks, copyrights, patents and related litigation with respect to how these topics relate to hunting retailers. Specifically, Gary will discuss why trademarks, trade dress, brands, branding and product and store names are important considerations for retailers. He will also cover the steps retailers should take if they are the subject of trademark infringement or accused of infringing another’s trademark. Gary will also discuss copyright law as it concerns retail websites. Additionally, he will discuss utility and design patents, what protection patents provide to the patent owner, and what to do if a retailer is accused of patent infringement.