Jon Rydberg is CEO of the Gearfire family of companies where he oversees the operations of four privately held business entities in the outdoor sporting goods industry (Retail Technology Group, Gearfire, Orchid Advisors and Gearfire Payments). Currently, he is leading the development of an integrated software and services solution that serves over 2,200 retailers, 65 percent of NSSF 5 Star Ranges and the manufacturers who produce over 70 percent of US firearms. Jon and his team are focused on modernizing the consumer experience, beginning with product manufacture, product search, online and in-store purchase and the after-sales expertise.

Jon is an expert in regulated business operations having dedicated time equally to serving multi-national Fortune 500 companies and the outdoor sporting goods industry. He has played an active role in ERP/POS implementation, mergers and acquisitions, supply chain management and public company financial reporting. Jon is the founder of the largest regulated firearms consulting firm (Orchid Advisors) and the Firearms Industry Compliance Conference. He was previously employed by Ernst & Young LLP, United Technologies Corporation, Protiviti Global Consulting and Smith & Wesson.