Outdoor retailers annually spend millions of dollars and a great deal of time marketing their businesses. While the times have changed, and e-marketing has become the focus of many outdoor businesses, consumer outdoor shows are still a great opportunity to market your business to new customers and create brand awareness. We will take a look at the many ways that retailers, of any size, can maximize their time and money spent before, during and after participating in consumer outdoor shows. Topics will include traditional marketing, e-marketing and sales strategies that can result in a higher ROI for your retail business. Consumer outdoor shows are still a very strong way to market your business and with the right strategy can create new and long-term loyal customers.